Conference Programme

Monday, June 13th
Tuesday, June 14th
Wednesday, June 15th

Monday, June 13th

11.30...13.00 Registration and delivery of Conference materials
Entrance Hall of Statistics Finland, Työpajankatu 13, Helsinki

12.00...13.00 Possibility for Lunch at the Restaurant Stateria in the building of Statistics
Finland, 2nd Floor

13.30 Plenary Session, chaired by Petteri Baer, Statistics Finland
10th Floor

Welcome greeting

Introduction to Country presentations Country Presentations: Erik Sommer, Denmark; Hannele Orjala, Finland; Désirée Vikse; Norway, Per Thörn, Sweden,
à 10 minutes
Sirje Laud, Estonia; Gundega Gajevska, Latvia; Audronë Miskiniene, Lithuania
à 5 minutes

14.45 Coffee break

15.15 Plenary Session continues, Main Presentations (Work titles)
10th Floor

1. Customer Orientation: Yes, yes, yess - but HOW?
Reijo Ljungberg, Statistics Sweden

2. The Key Word is Customer Relationship Management
Susanne Hellman-Ketola, Statistics Finland

3. Sales of Statistical Information
Isak Isaksen, Statistics Denmark

Presentations à 20 minutes + possible short comments after each presentation

17.00 Opening of and acquaintance with the Conference Exhibition
The Meeting Room Sattuma, 2nd Floor

18.00...18.30 Departure to the Hôtel

Free evening

 

Tuesday, June 14th

Breakfast at the Hôtel Departure for Statistics Finland

9.00 Plenary Session, Introductions for the Workshop Sessions 1 - 5
Chaired by Isak Isaksen, Statistics Denmark

Introductions à 7 minutes

Workshop 1.
What is effective Marketing Communication today?
Responsible for preparation: Reijo Ljungberg, SCB

Workshop 2.
Customer Segmentation and Customised Service Concepts. The Role of the
Customer Data Base in Building, Following-up and Developing Customer
Relations. Measuring Success and Backlashes in Customer Work.
Responsible for preparation: Susanne Hellman-Ketola, SF

Workshop 3.
Training the Staff with an Orientation for Growing Professionalism, Efficiency and Results in Building Customer Relations
Responsible for preparation: Lars Berglöf, SCB

Workshop 4.
Competition and Co-operation on the Market of Statistical Services
Responsible for preparation: Erik Sommer, DS

Workshop 5.
The Role of Data Bases in the Development of Customer Service, New Products and Services and the efficiency of activities
Responsible for preparation: Anne Skranefjell, SSB

Possibility for short comments.

9.50 Division into Workshops
Meeting Rooms in the 2nd Floor: Momentti, Aggregaatti, Hypoteesi, Varianssi, Korrelaatio

10.00 Workshops commence their work
Country wise smaller presentations on the theme of the Workshop. Comments, viewpoints and suggestions on the development.
Coffee and refreshments served into the Meeting Rooms of the Workshops

12.00 Lunch
Restaurant Stateria, 2nd Floor

13.00 Plenary Session, Chaired by Statistics Norway
10th Floor

Reports of the Results of Workshops 1 - 5
Group Reporters à 5 minutes

Short complementary comments possible

13.40 Introductions for the Workshop Sessions 6 - 10
Chaired by Camilla Torp, Statistics Norway

Introductions à 7 minutes

Workshop 6.
Marketing Research of the Market Potential of Statistical Products and Services. Business Intelligence
Responsible for Preparation: Per Thörn, SCB

Workshop 7
The Web as a Marketing Media
Responsible for Preparation: Lotte Buchbsetig-Petersen, DS

Workshop 8
Product Development and Access to Individual Data for Research Purposes
Responsible for Preparation: Otto Andersen, DS

Workshop 9
Pricing Policy and Pricing Problems. Copyright Issues. Juridical Aspects on Customer Agreements
Responsible for Preparation: Isak Isaksen, DS

Workshop 10
For the Development of Customer Oriented, Efficient and Process Oriented New Organisation Structures
Responsible for Preparation: Anders Rickardsson, SCB

Possibility for short comments.

14.30 Division into Workshops
Meeting Rooms in the 2nd Floor: Momentti, Aggregaatti, Hypoteesi, Varianssi, Korrelaatio

14.50 Workshops commence their work
Country wise smaller presentations on the theme of the Workshop. Comments, viewpoints and suggestions on the development.
Coffee and refreshments served into the Meeting Rooms of the Workshops

16.50 Possibility to get acquainted with the Conference Exhibition

17.30 Departure for the Hôtel

18.45 Departure walk (or tram) from the Hôtel to the Market Square Pier. Boarding
M/S Queen. Departure from the pier at 19.15 sharp. Cruise to Suomenlinna.
Sight seeing of Suomenlinna. Evening Buffet on M/S Queen

23.00 Back to the Hôtel

 

Wednesday, June 15th

Breakfast at the Hôtel Departure for Statistics Finland

9.00 Plenary Session Chaired by Lars Berglöf, Statistics Sweden
10th Floor

Reports of the Results of Workshops 1 - 5
Group Reporters à 5 minutes

Short complementary comments possible

9.45 Customer Research as a Source for New Developments within Central Statistical Offices

Responsible for preparation: Hannele Orjala, Statistics Finland
  9.45 Introduction to the Topic, Hannele Orjala, Statistics Finland
  9.55 Jaana Andelin, Statistics Finland
10.15 Anne Skranefjell, Statistics Norway
10.25 Per Thörn, Statistics Sweden
10.45 Conclusions and Discussion on the Topic

11.00 Searching Ideal Organisational Structures for Successful Customer Assignments

Responsible for preparation: Lars Berglöf, Statistics Sweden

11.45 Summarising the Results of the 3rd Nordic Marketing Conference on Statistical Products and Services

Petteri Baer, Statistics Finland

12.00 Lunch


Last updated 20.6.2005