Appendix table 41. Prevalence of marketing innovations in human health and social work activities, 2008–2010, share of enterprises

Industry Number of
enterprises
Marketing
innovations
Changes to
the aesthetic
design or
packaging
New media or
techniques for
product
promotion
New methods
for product
placement or
sales channels
New
methods
of pricing
% % % % %
Human health activities 207 30,7 8,7 19,4 9,5 9,5
Residential care activities 421 31,0 0,3 20,0 4,8 17,0
Social work activities without accommodation 115 16,3 0,9 12,9 7,6 6,8
Human health and social work activities, total 743 28,6 2,7 18,8 6,6 13,3

Source: Innovation 2010, Statistics Finland

Inquiries: Mervi Niemi 09 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 7.6.2012

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2010, Appendix table 41. Prevalence of marketing innovations in human health and social work activities, 2008–2010, share of enterprises . Helsinki: Statistics Finland [referred: 23.4.2021].
Access method: http://www.stat.fi/til/inn/2010/inn_2010_2012-06-07_tau_041_en.html