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Published: 27 September 2017

Consumer confidence stable and strong in September

The consumer confidence indicator (CCI) stood at 23.7 in September, having been 23.5 in August and 22.8 in July. Last year in September, the CCI received the value 14.4. The long-term average for the CCI is 12.1. The data are based on Statistics Finland’s Consumer Survey, for which 1,214 people resident in Finland were interviewed between 1 and 19 September.

Consumer confidence indicator (CCI)

Consumer confidence indicator (CCI)

Of the components of the CCI, expectations concerning consumers' own economy improved somewhat in September from August. The other three components remained more or less unchanged. Compared with the corresponding period last year, all the CCI components improved clearly in September.

In September, consumers’ expectations concerning Finland's economy and unemployment, as well as their household’s saving possibilities were very optimistic. Consumers’ assessments about their own economic situation were bright. The confidence in decreasing unemployment has recently been highest in over 15 years.

In September, consumers regarded the time favourable especially for taking out a loan and also for saving and buying durable goods. Employed consumers felt in September that their personal threat of unemployment has decreased clearly in recent months.

Consumers' own and Finland's economy

In September, 46 per cent of consumers believed that Finland’s economic situation would improve in the coming twelve months, while only nine per cent of them thought that the country’s economy would deteriorate. In last year’s September the corresponding proportions were 39 and 19 per cent.

In all, 27 per cent of consumers believed in September that their own economy would improve and 11 per cent of them feared it would worsen over the year. One month earlier, the corresponding proportions were 26 and 12 per cent, and one year earlier 25 and 14 per cent.

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Consumers' expectations concerning their own and Finland's economy in 12 months' time

Unemployment and inflation

Altogether, 48 per cent of consumers thought in September that unemployment would decrease over the year, while 16 per cent of them believed it would increase. One year ago, the corresponding proportions were slightly pessimistic at 28 and 30 per cent.

Seventeen per cent of employed persons reckoned in September that their personal threat of unemployment had lessened over the past few months, while 11 per cent thought it had grown. Thirty per cent of employed persons felt that they were not threatened by unemployment at all.

Consumers estimated in September that consumer prices would go up by 1.7 per cent over the next 12 months. In September last year, the predicted inflation rate was 1.3 per cent, and its long-term average is 2.2 per cent.

Buying of durable goods

In September, 45 per cent of consumers thought the time was favourable for making major purchases. General intentions to spend money grew slightly in September. Seventeen per cent of households were fairly or very certain to buy a car during the next 12 months. Seven per cent of households considered purchasing a dwelling. In September, 19 per cent of households were planning to spend money on renovating their dwelling within a year.

Saving and taking out a loan

In September, 63 per cent of consumers considered saving worthwhile. Sixty-eight per cent of households had been able to lay aside some money and as many as 81 per cent of them believed they would be able to do so during the next 12 months.

In September, 72 per cent of consumers regarded the time good for raising a loan. The long-term average proportion is 62 per cent. Slightly more households than normal, or 15 per cent of them, were planning to raise a loan within one year.

Consumer confidence by major region and population group

In September, consumers' confidence in the economy was strongest in Greater Helsinki. Among population groups, upper-level salaried employees were clearly most optimistic. The unemployed had the gloomiest expectations concerning economic development.

Prevalence of modern equipment in households in August

In August, as many as 84 per cent of households with persons aged 15 to 84 had a home computer and 90 per cent had an Internet connection at their disposal. Fifty-six per cent of households owned a tablet. Eighty per cent of households owned at least one smartphone and 20 per cent some type of wearable technology like an activity tracker, smartwatch or smartglasses.

Thirty-four per cent of households were watching a smart TV in August. Nearly as many households had a gaming console and some even an unmanned aerial vehicle or drone. Seventy-nine per cent of households owned a car in August. More information about the prevalence of equipment can be found in Appendix figures 12 to 15 and in the database table.

Consumers' views of the economy

  Average 10/1995- Max. 10/1995- Min. 10/1995- 09/2016 08/2017 09/2017 Outlook
A1 Consumer confidence indicator, CCI = (B2+B4+B7+D2)/4 12.1 24.1 -6.5 14.4 23.5 23.7 ++
B2 Own economy in 12 months' time (balance) 8.3 14.1 2.3 7.1 8.4 9.5 +
B4 Finland's economy in 12 months' time (balance) 3.8 25.3 -27.1 9.2 19.5 18.6 ++
B6 Inflation in 12 months' time (per cent) 2.2 4.6 0.6 1.3 1.6 1.7  
B7 Unemployment in Finland in 12 months' time (balance) -3.4 27.6 -51.1 -1.7 16.5 16.3 ++
B8 Own threat of unemployment now (balance) -1.1 7.6 -18.8 -3.1 3.8 5.8 ++
C1 Favourability of time for purchasing durables (balance) 18.4 41.8 -14.2 21.4 22.4 24.1 +
C2 Favourability of time for saving (balance) 10.5 36.8 -19.6 3.7 18.4 17.5 +
C3 Favourability of time for raising a loan (balance) 17.9 42.0 -47.1 29.5 30.6 31.0 +
D2 Household's saving possibilities in the next 12 months (balance) 39.8 52.2 10.9 42.9 49.7 50.4 ++

The balance figures are obtained by deducting the weighted proportion of negative answers from that of positive answers. The consumer confidence indicator (CCI) is the average of the balance figures for the CCI components. The balance figures and the confidence indicator can range between -100 and +100 – the higher (positive) balance figure, the brighter the view on the economy.

Explanations for Outlook column: ++ Outlook is very good, + Outlook is good, = Outlook is neutral, - Outlook is poor, -- Outlook is very poor. Deviation of balance from average has been compared to standard deviation.

EU results

The (seasonally adjusted) Consumer Survey results for all EU countries are released on the European Commission website: European Commission, DG ECFIN, Business and Consumer Survey Results .

Source: Consumer Survey 2017, September. Statistics Finland

Inquiries: Pertti Kangassalo 029 551 3598,

Director in charge: Jari Tarkoma

Publication in pdf-format (506.0 kB)


Tables in databases

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Appendix tables


Updated 27.9.2017

Referencing instructions:

Official Statistics of Finland (OSF): Consumer Confidence [e-publication].
ISSN=2669-8889. September 2017. Helsinki: Statistics Finland [referred: 26.9.2023].
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