OECD provides well-being indicators for citizens
- Beyond the GDP
- OECD tweets
- PISA for adults
- Developing economic statistics
- 50th anniversary of the OECD
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OECD tweets
The OECD has also been actively marketing the well-being indicators in the social media. The organisation has both a Facebook page and a Twitter account.
"Our standard customers have been governments and institutions. If you want to communicate with larger audiences, it is important to use new channels. Especially the younger generations use the social networks and it is important to be visible in them," Romina Boarini explains.
For instance, the OECD has received an enormous amount of feedback on the "Better Life Index" in the social media.
"We can't really respond to all questions, but we are a link between governments and the public. We can, for instance, let governments and statisticians know that these are things that matter to citizens, and that we realize we are not measuring them well enough. We need to put some more effort in these areas," Boarini points out.
Päivitetty 19.8.2011