Published: 14 December 2009
Digitalization pushed up the television sector - Mass media market 2008
During the last five years (2004-2008) market growth in the television sector has amounted to almost nine per cent per year on average. In 2008 it stood at ten per cent. The combined share of advertising and pay -TV channel subscriptions amounted to about half of the overall turnover of television activity. The share of pay -TV channels of the revenue has grown rapidly in the course of past years.
Revenue from subscriptions to pay -TV channels through different distribution channels (antenna network + cable + satellite) grew by almost 40 per cent in 2008. Consumer spending on pay television amounted to approximately EUR 200 million, equalling their combined spending on video recordings and cinema tickets.
Around four in five Finnish households have purchased a set-top box with a viewing card slot enabling the reception of pay TV channels. Indeed the proliferation of set-top boxes opened up significant potential for growth in what had used to be a very sluggish television market. Up to the early 2000s subscription TV households accounted for no more than some five per cent. With digitalization, that figure jumped fivefold. In 2008, one-quarter of all households in Finland subscribed to pay channels.
Table 1. Television (terrestrial + cable + satellite) revenue 2000 - 2008
|The figures are estimates.
Source: Statistics Finland/Media statistics
Estimates based on data from: Company reports, FiCom, Ficora,
Finnpanel, TNS Gallup
The value of the Finnish mass media market was about EUR 4.4 billion in 2008. In the late 1990s, the volume grew at a pace of four to five per cent annually slowing down, however, in the early 2000s. The most recent years have seen an annual growth of three to four per cent.
In 2008, the share of electronic media of the mass media market grew by two percentage points while that of printed media contracted by corresponding two percentage points.
Table 2. Mass media market volume in Finland 2004 - 2008
|Dailies (7 - 4 times a week)||970||982||1 027||1 061||1 056||-0,5|
|Non-dailies (3 - 1 times a week)||118||121||122||127||135||5,7|
|Magazines & periodicals||680||710||720||752||760||1,1|
|Directories & direct mail||348||352||352||335||340||1,5|
|Print media total||2 719||2 791||2 862||2 937||2 956||0,7|
|Electronic media total||793||864||924||1 032||1 159||12,3|
|Videos (DVD, Blu-ray & VHS)||141||144||149||150||153||2,0|
|Recorded media total||304||288||300||303||309||1,8|
|Mass media total||3 816||3 943||4 086||4 273||4 424||3,5|
|At fixed (2008) prices||4 178||4 280||4 358||4 448||4 424|
|Mass media/GDP, %||2,5||2,5||2,4||2,4||2,4|
Including the sales of off-line multimedia recordings
by members of the the Finnish Book Publishers Association.
2)Including public service radio.
Source: Culture & media statistics, Statistics Finland,
The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports. This table includes several estimates.
Source: Mass media and cultural statistics. Statistics Finland
Inquiries: Mr Tuomo Sauri +358 9 1734 3449, email@example.com
Director in charge: Ms Riitta Harala
Tables in databases
Last updated 14.12.2009
Official Statistics of Finland (OSF):
Mass media statistics [e-publication].
ISSN=2323-6345. 2008. Helsinki: Statistics Finland [referred: 31.3.2015].
Access method: http://www.stat.fi/til/jvie/2008/jvie_2008_2009-12-14_tie_002_en.html