Published: 17 June 2010

Mass media market 2009 - Preliminary data

The media market lost seven per cent of its value in 2009. This represents the biggest annual drop in post-war time. For example, during the recession in the early 1990s annual changes ranged around -3 to -4 per cent.

The fall particularly concerned printed mass media (-9%) and recordings (-10%). Electronic mass media made do with an about one per cent drop. The turnover from Internet media contents even grew by some four per cent.

Figure 1. Changes in mass media markets 2008 - 2009 (%)

The value of the Finnish mass media market was in 2009 around EUR 4.1 billion, which is EUR 300 million less than in 2008. The majority of this sum, about EUR 260 million, disappeared from printed media, or in other words, publishing of magazines, books and directories.

The share of printed mass media in the value of the mass media market contracted by 1.5 percentage points to 65 per cent. The relative share of electronic mass media in the mass media market grew by nearly two percentage points to 28 per cent.

Table 1. Mass media market volume in Finland 2008-2009

  2008 2009 2009
  EUR million EUR million %
Daily newspapers (7-4 times a week) 1 056 943 23
Other newspapers (3-1 times a week) 135 127 3
Free-distribution papers 100 81 2
Magazines and periodicals 760 700 17
Books* 566 535 13
Directories & direct mail 340 310 8
Printed media, total 2 956 2 696 65
Television** 948 932 23
Radio 53 52 1
Internet 158 165 4
Electronic media, total 1 159 1 150 28
Phonograms 98 85 2
Videos 153 135 3
Cinemas 58 59 1
Recorded media, total 309 279 7
All total 4 424 4 125 100
* Also includes the sales of multimedia recordings (CD-ROMs, etc.)
by members of the Finnish Book Publishers Association.

** Also includes YLE public service radio.

Source: Statistics Finland, Mass media and cultural statistics

The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Ms Riitta Harala

Tables

Tables in databases


Last updated 17.6.2010

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2009. Helsinki: Statistics Finland [referred: 22.8.2014].
Access method: http://www.stat.fi/til/jvie/2009/jvie_2009_2010-06-17_tie_001_en.html.

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