Published: 10 December 2010

Mass media market 2009

The media market contracted by five per cent in 2009. The drop remained somewhat smaller than estimated in Statistics Finland's preliminary data (of 17 June 2010). Nevertheless, this represents the biggest annual drop in post-war time. For example, during the recession in the early 1990s annual changes ranged around -3 to -4 per cent.

The fall particularly concerned printed media (-8%) and recorded media (-6%). Electronic mass media remained on level with the previous year. The turnover from Internet media contents grew by as much as five per cent.

Changes in mass media markets 2008 - 2009 (%)

The value of the Finnish mass media market was in 2009 around EUR 4.2 billion, which is EUR 240 million less than in 2008. The majority of this sum, EUR 225 million, disappeared from printed media, or in other words, publishing of magazines, books and directories.

For the first time in decades, the share of advertising revenue from daily newspapers dropped under 50 per cent. The share of revenue from advertising fell considerably for magazines as well.

The share of printed mass media in the value of the mass media market contracted by 1.5 percentage points to 65 per cent. The relative share of electronic mass media in the mass media market correspondingly grew to 28 per cent.

Mass media market in Finland 2008 - 2009

2008 2009 2009
EUR million EUR million %
Daily newspapers (7-4 times a week) 1 056 946 23
Other newspapers (3-1 times a week) 135 131 3
Free-distribution papers 100 81 2
Magazines and periodicals 760 700 17
Books1) 566 570 14
Directories & direct mail 340 304 7
Printed media, total 2 956 2 731 65
Television** 948 944 23
Radio 53 52 1
Internet 158 167 4
Electronic media, total 1 159 1 163 28
Phonograms 98 85 2
Videos 153 145 3
Cinemas 58 60 1
Recorded media, total 309 290 7
All total 4 424 4 184 100
1) Also includes the sales of multimedia recordings
(CD-ROMs, etc.) by members of the Finnish Book
Publishers Association.
2) Also includes YLE public service radio.

The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

Tables

Tables in databases


Last updated 10.12.2010

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2009. Helsinki: Statistics Finland [referred: 18.6.2019].
Access method: http://www.stat.fi/til/jvie/2009/jvie_2009_2010-12-10_tie_002_en.html