Published: 12 December 2012

Turnover of electronic media doubled since 2001

Over the 2000s, the growth of the mass media market has hinged mostly on electronic media. The combined turnover of television, radio and web media has doubled. Printed media and especially recorded media were in 2011 only barely over the level at the start of the millennium.

The development of mass media market, 2001=100

The development of mass media market, 2001=100

In 2011, growth was weak (+1%) in the mass media market as a whole. The total value of Finland's mass media market was EUR 4.3 billion.

Electronic media still grew clearly (+ 7%) in 2011. For the first time, television passed the EUR one billion mark. Compared to the previous year, the volume of printed media remained unchanged.

Recorded media went down by eight per cent from the previous year. The drop was biggest for video recordings (- 12%).

Mass media market volume in Finland 2010 - 2011, EUR million

  2010
EUR mill.
2011
EUR mill.
2011
%
Change %
2010-11
Daily newspapers (7-4 times a week) 1) 986 1 001 23 2
Other newspapers 1) 125 127 3 1
Free-distribution papers 1) 78 83 2 7
Magazines and periodicals 705 680 16 -4
Books 1) 577 581 13 1
Printed directories & direct mail 298 291 7 -2
Printed media, total 2 769 2 763 64 0
Television 2) 970 1 028 24 6
Radio 55 60 1 10
Internet advertising 204 221 5 8
Electronic media, total 1 229 1 309 30 7
Phonograms 1) 80 77 2 -4
Videos 148 130 3 -12
Cinemas 69 68 2 -2
Recorded media, total 297 274 6 -8
All total 4 294 4 346 100 1
1) Digital sales included.
2) Also includes YLE public service radio.

The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports.

There is some overlap between internet advertising and newspapers.


Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri 09 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

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Tables

Tables in databases

Appendix tables


Updated 12.12.2012

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. Mass media market 2011. Helsinki: Statistics Finland [referred: 15.12.2019].
Access method: http://www.stat.fi/til/jvie/2011/01/jvie_2011_01_2012-12-12_tie_001_en.html