Published: 24 May 2012
Over the 2000s, the growth of the mass media market has hinged mostly on electronic media. The combined turnover of television, radio and web media has doubled. Printed media was in 2011 only barely over the level of 2001 and the recording market dropped last year even slightly under the level at the start of the millennium.
In 2011 the mass media market on the whole remained on level with the year before. The total value of Finland's mass media market was EUR 4.3 billion.
The development of mass media market, 2001=100
Electronic media still grew clearly (+ 7%) in 2011. For the first time, television passed the one billion mark.
Printed media went down by two per cent from the previous year and recorded media by as much as ten per cent. The drop was biggest for video recordings (- 15%).
Mass media market volume in Finland 2010 - 2011
|EUR million||EUR million||%||2010-11|
|Daily newspapers (7-4 times a week)||959||970||23||1|
|Other newspapers (3-1 times a week)||126||128||3||1|
|Magazines and periodicals||705||680||16||-4|
|Directories & direct mail||298||260||6||-13|
|Printed media, total||2 747||2 691||63||-2|
|Media services on the web||213||230||5||8|
|Electronic media, total||1 238||1 320||31||7|
|Recorded media, total||297||268||6||-10|
|All total||4 281||4 279||100||0|
|1) Also includes the
sales of multimedia recordings by members
of the Finnish Book Publishers Association.
2) Also includes YLE public service radio.
Source: Statistics Finland, Mass media and cultural statistics
The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.
Source: Mass media and cultural statistics. Statistics Finland
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Last updated 24.5.2012