Published: 24 May 2012

Television passed the one billion mark - preliminary data on the mass media market in 2011

Over the 2000s, the growth of the mass media market has hinged mostly on electronic media. The combined turnover of television, radio and web media has doubled. Printed media was in 2011 only barely over the level of 2001 and the recording market dropped last year even slightly under the level at the start of the millennium.

In 2011 the mass media market on the whole remained on level with the year before. The total value of Finland's mass media market was EUR 4.3 billion.

The development of mass media market, 2001=100

Electronic media still grew clearly (+ 7%) in 2011. For the first time, television passed the one billion mark.

Printed media went down by two per cent from the previous year and recorded media by as much as ten per cent. The drop was biggest for video recordings (- 15%).

Mass media market volume in Finland 2010 - 2011

2010 2011 2011 Change %
EUR million EUR million % 2010-11
Daily newspapers (7-4 times a week) 959 970 23 1
Other newspapers (3-1 times a week) 126 128 3 1
Free-distribution papers 88 93 2 6
Magazines and periodicals 705 680 16 -4
Books1) 571 560 13 -2
Directories & direct mail 298 260 6 -13
Printed media, total 2 747 2 691 63 -2
Television2) 970 1 030 24 6
Radio 55 60 1 10
Media services on the web 213 230 5 8
Electronic media, total 1 238 1 320 31 7
Phonograms 80 77 2 -4
Videos 148 126 3 -15
Cinemas 69 65 2 -5
Recorded media, total 297 268 6 -10
All total 4 281 4 279 100 0
1) Also includes the sales of multimedia recordings by members
of the Finnish Book Publishers Association.
2) Also includes YLE public service radio.
Source: Statistics Finland, Mass media and cultural statistics

The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

Tables

Tables in databases


Last updated 24.5.2012

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2011. Helsinki: Statistics Finland [referred: 18.6.2019].
Access method: http://www.stat.fi/til/jvie/2011/jvie_2011_2012-05-24_tie_001_en.html