Published: 4 December 2015

Video markets plummeted

The value of the mass media market decreased further to slightly under EUR four billion in 2014. It was around EUR 140 million or three per cent less than in the year before.

Nearly one-fifth of the value of recording markets vanished. The video recording markets declined by around one-third and sound recording sales decreased by 14 per cent. The collapse in the sales of video recordings is probably explained by video on-demand services, like Netflix, rapidly becoming more common.

Mass media market in 2013 to 2014, EUR million

2013, EUR mill. 2014, EUR mill. 2014, % Change, 2013-14, %
Daily newspapers (7-4 times a week) 1) 911 874 22 -4
Other newspapers 1) 132 130 3 -2
Free-distribution papers 1) 73 73 2 0
Magazines and periodicals 1) 610 550 14 -10
Books 1) 554 548 14 -1
Direct mail 207 179 5 -14
Publishing, total 2 487 2 353 59 -5
Television 2) 1 075 1 088 27 1
Radio 55 60 2 8
Internet advertising 239 265 7 11
Electronic media, total 1 369 1 413 36 3
Phonograms 1) 67 58 1 -14
Videos 110 75 2 -32
Cinemas 77 75 2 -3
Recorded media, total 255 208 5 -19
All total 4 111 3 974 100 -3
1) Digital sales included.
2) Also includes YLE public service radio.

Electronic media grew by three per cent. The highest relative growth was observed in web advertising, which grew by 11 per cent. The share of electronic media in mass media markets has doubled during this millennium from under one-fifth (18%) to over one-third (36%). Publishing activities went down by five per cent from the year before.

The value of the electronic media market has nearly doubled over the past ten years. The value of publishing activities and of recording markets, in particular, has been declining clearly for several years.

Mass media market development in 2004 to 2014, 2004=100

Mass media market development in 2004 to 2014, 2004=100

The calculations presented here describe the mass media market at end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports. There is some overlap between Internet advertising and other media groups.


Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri 029 551 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Jari Tarkoma

Publication in pdf-format (230.3 kB)

Tables

Tables in databases

Appendix tables


Updated 04.12.2015

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2014. Helsinki: Statistics Finland [referred: 17.10.2019].
Access method: http://www.stat.fi/til/jvie/2014/jvie_2014_2015-12-04_tie_001_en.html