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Table 31. Prevalence of marketing innovations by size category of personnel, 2004-2006, share of enterprises
| Number of enterprises |
Marketing innovations |
Changes to the design |
Changes to the packaging |
New media or techniques for product promotion |
New marketing strategy 1) |
New methods for product placement or sales channels |
New methods of pricing |
|
| % | % | % | % | % | % | % | ||
| Total | 8221 | 27,6 | 6,7 | 5,9 | 12,0 | 16,8 | 6,0 | 8,5 |
| Manufacturing, total 2) |
4224 | 27,4 | 9,3 | 7,1 | 10,9 | 15,6 | 4,9 | 6,6 |
| 10 - 19 | 1554 | 20,1 | 5,3 | 4,0 | 8,0 | 11,1 | 3,4 | 3,4 |
| 20 - 49 | 1465 | 26,8 | 10,1 | 7,2 | 9,4 | 14,1 | 4,1 | 6,8 |
| 50 - 99 | 565 | 32,3 | 9,1 | 7,8 | 13,7 | 21,0 | 6,6 | 9,0 |
| 100 - 249 | 375 | 34,2 | 12,6 | 10,7 | 12,8 | 18,3 | 5,3 | 5,9 |
| 250 - 499 | 140 | 44,6 | 18,8 | 15,1 | 20,7 | 29,6 | 5,8 | 17,2 |
| 500 - | 126 | 64,7 | 29,2 | 22,8 | 35,6 | 39,0 | 22,2 | 23,1 |
| Services, total |
3996 | 27,7 | 4,1 | 4,5 | 13,2 | 18,2 | 7,1 | 10,6 |
| 10 - 19 | 1913 | 22,3 | 3,4 | 5,0 | 11,0 | 14,8 | 7,6 | 8,4 |
| 20 - 49 | 1296 | 30,3 | 4,8 | 4,3 | 15,2 | 19,3 | 5,7 | 11,4 |
| 50 - 99 | 375 | 33,8 | 4,1 | 3,7 | 14,4 | 23,8 | 8,9 | 10,8 |
| 100 - 249 | 254 | 34,2 | 4,6 | 1,8 | 15,2 | 18,9 | 7,3 | 15,3 |
| 250 - 499 | 83 | 48,5 | 5,2 | 6,4 | 18,0 | 38,0 | 9,1 | 18,3 |
| 500 - | 75 | 44,7 | 5,2 | 5,5 | 17,7 | 31,3 | 9,0 | 25,9 |
2) Including mining and quarrying, and electricity, gas and water supply.
Source: Innovation 2006, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Kaija Hovi
Updated 9.9.2008
Contents (Innovation 2006)
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2006,
Table 31. Prevalence of marketing innovations by size category of personnel, 2004-2006, share of enterprises
. Helsinki: Statistics Finland [referred: 10.2.2012].
Access method: http://www.stat.fi/til/inn/2006/inn_2006_2008-09-09_tau_031_en.html.
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Table 31. Prevalence of marketing innovations by size category of personnel, 2004-2006, share of enterprises
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