Table 42. Prevalence of marketing innovations by industry, 2006–2008, share of enterprises

Industry Marketing innovations Changes to
the aesthetic
design or
packaging
New media or
techniques
for product
promotion
New methods for product placement or sales channels New
methods
of pricing
% % % % %
Mining and quarrying 7,1 2,8 1,4 2,8 7,1
Food products and beverages 34,7 24,4 17,4 7,0 11,3
Textiles 22,3 16,1 18,6 14,1 14,1
Wearing apparel 34,0 20,8 20,0 3,9 13,2
Leather and related products 15,4 7,7 7,7 0,0 0,0
Wood, products of wood, and cork 20,2 6,1 14,4 3,2 2,7
Paper and paper products 33,7 20,2 23,6 14,9 7,3
Printing and reprod.of recorded media 15,4 3,2 10,4 2,2 4,7
Chemicals and chemical products 30,1 13,6 19,8 11,7 17,0
Rubber and plastic products 21,6 8,8 10,5 4,8 7,3
Other non-metallic mineral products 14,7 5,8 9,9 3,3 4,4
Basic metals 23,9 1,8 17,5 3,6 14,5
Fabricated metal products, except machinery and equipment 14,8 3,6 8,4 1,9 6,8
Computer, electronic and optical products 48,4 28,9 31,7 15,0 29,6
Electrical equipment 32,3 19,4 11,0 7,0 9,6
Machinery and equipment n.e.c. 28,7 16,5 20,0 8,0 11,8
Motor vehicles, trailers and semi-trailers 7,4 3,6 5,6 1,8 1,8
Other transport equipment 16,1 12,0 9,7 8,3 7,9
Furniture 21,5 15,7 6,1 0,7 6,1
Other manufacturing 32,1 18,4 20,4 5,3 10,2
Repair and installation of machinery and equipment 14,1 2,8 11,3 5,6 0,0
Electricity, gas, steam and air conditioning supply 10,1 0,8 7,7 3,1 5,8
Water collection, treatment and supply 16,1 0,0 11,1 0,0 5,0
Sewerage, waste treatment 8,8 0,0 8,8 2,9 5,8
Wholesale trade, except of motor vehicles and motorcycles 27,8 10,9 20,4 10,9 14,8
Transportation and storage 9,2 0,7 4,3 1,1 6,8
Postal and courier activities 6,2 6,2 3,7 0,0 0,0
Publishing activities 30,4 18,3 16,9 9,7 8,9
Telecommunications 42,7 17,1 35,6 23,9 23,9
Computer programming, consultancy and related activities 34,8 12,1 23,2 13,1 25,8
Information service activities 45,0 8,7 33,6 10,7 38,3
Financial service activities 24,8 5,5 12,9 10,9 17,0
Insurance, reinsurance and pension funding 34,2 8,7 22,8 15,0 21,2
Activities auxiliary to financial services and insurance activities 13,9 13,9 8,3 11,1 11,1
Architectural and engineering activities; technical testing and analysis 16,3 2,0 10,4 3,6 10,3
All NACE - Total 21,7 8,6 13,6 6,2 10,7
Manufacturing, total 21,7 10,2 13,0 4,9 8,3
Services, total 21,7 6,9 14,2 7,5 13,2

Source: Innovation 2008, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 10.6.2010

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2008, Table 42. Prevalence of marketing innovations by industry, 2006–2008, share of enterprises . Helsinki: Statistics Finland [referred: 25.6.2019].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_044_en.html