Published: 16 December 2011

Mass media market 2010 – growth was weak in printed media

The media market recovered to a moderate growth in 2010 after the exceptionally steep drop in the year before. Overall, the growth amounted to two per cent. The growth clearly centred on electronic media (+6 %), although there were other individual growth areas as well. In printed mass media, the growth amounted to one per cent.

In consequence of the financial crisis, revenues of daily newspapers plummeted in 2009 even below their level at the turn of the millennium. Although some growth was seen last year, the growth was still weak. Figures adjusted for inflation naturally draw an even bleaker picture.

Of individual media sectors, cinemas (+16%) and media services on the web (+15%) grew most. The development was weakest for phonograms (-6%).

Mass media market volume in Finland 2009 - 2010

 
 
2009 2010 2010 Change
EUR million EUR million % 2009-
2010, %
Daily newspapers (7-4 times a week) 946 959 22 1
Other newspapers (3-1 times a week) 131 126 3 -3
Free-distribution papers 81 88 2 8
Magazines and periodicals 700 705 16 1
Books* 570 571 13 0
Directories & direct mail 304 298 7 -2
Printed media, total 2,731 2,747 64 1
Television** 940 983 23 5
Radio 52 55 1 5
Media services on the web 188 216 5 15
Electronic media, total 1,181 1,253 29 6
Phonograms 85 80 2 -6
Videos (DVD, Blu-ray & VHS) 145 142 3 -2
Cinemas 60 69 2 16
Recorded media, total 290 291 7 0
All, total 4201 4,291 100 2
* Also includes the sales of multimedia recordings (DVD, CD-ROM, etc.)
by members of the Finnish Book Publishers Association.
** Also includes YLE public service radio.
Source: Statistics Finland, Mass media and cultural statistics
 

In 2010, the value of the Finnish mass media market was around EUR 4.3 billion, which is EUR 90 million more than in 2009.

The relative share of printed mass media in the value of the mass media market contracted further by one percentage point to 64 per cent. The share of electronic mass media in the mass media market, in turn, grew to 29 per cent.

Since the turn of the millennium, the share of printed media has fallen by 11 percentage points in all, and the share of electronic media has grown by the same amount.

Mass media market volume in Finland 2000 - 2010

The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

Tables

Tables in databases


Last updated 16.12.2011

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2010. Helsinki: Statistics Finland [referred: 2.10.2014].
Access method: http://www.stat.fi/til/jvie/2010/jvie_2010_2011-12-16_tie_001_en.html.

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