Published: 16 December 2011
Mass media market 2010 – growth was weak in printed media
The media market recovered to a moderate growth in 2010 after the exceptionally steep drop in the year before. Overall, the growth amounted to two per cent. The growth clearly centred on electronic media (+6 %), although there were other individual growth areas as well. In printed mass media, the growth amounted to one per cent.
In consequence of the financial crisis, revenues of daily newspapers plummeted in 2009 even below their level at the turn of the millennium. Although some growth was seen last year, the growth was still weak. Figures adjusted for inflation naturally draw an even bleaker picture.
Of individual media sectors, cinemas (+16%) and media services on the web (+15%) grew most. The development was weakest for phonograms (-6%).
Mass media market volume in Finland 2009 - 2010
|EUR million||EUR million||%||2009-
|Daily newspapers (7-4 times a week)||946||959||22||1|
|Other newspapers (3-1 times a week)||131||126||3||-3|
|Magazines and periodicals||700||705||16||1|
|Directories & direct mail||304||298||7||-2|
|Printed media, total||2,731||2,747||64||1|
|Media services on the web||188||216||5||15|
|Electronic media, total||1,181||1,253||29||6|
|Videos (DVD, Blu-ray & VHS)||145||142||3||-2|
|Recorded media, total||290||291||7||0|
|* Also includes the
sales of multimedia recordings (DVD, CD-ROM, etc.)
by members of the Finnish Book Publishers Association.
** Also includes YLE public service radio.
Source: Statistics Finland, Mass media and cultural statistics
In 2010, the value of the Finnish mass media market was around EUR 4.3 billion, which is EUR 90 million more than in 2009.
The relative share of printed mass media in the value of the mass media market contracted further by one percentage point to 64 per cent. The share of electronic mass media in the mass media market, in turn, grew to 29 per cent.
Since the turn of the millennium, the share of printed media has fallen by 11 percentage points in all, and the share of electronic media has grown by the same amount.
Mass media market volume in Finland 2000 - 2010
The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.
Source: Mass media and cultural statistics. Statistics Finland
Inquiries: Mr Tuomo Sauri +358 9 1734 3449, firstname.lastname@example.org
Director in charge: Riitta Harala
Tables in databases
Last updated 16.12.2011
Official Statistics of Finland (OSF):
Mass media statistics [e-publication].
ISSN=2323-6345. 2010. Helsinki: Statistics Finland [referred: 6.5.2015].
Access method: http://www.stat.fi/til/jvie/2010/jvie_2010_2011-12-16_tie_001_en.html