Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations

  Degree of observed effect
High Medium Low Not
relevant
% % % %
All enterprises
Increased or maintained market share 24,9 46,5 22,9 5,7
Introduced products to new markets or customer groups 22,0 44,6 25,4 8,0
Increased visibility of products or business 21,6 44,7 27,8 5,9
Improved ability to respond to customer needs 21,4 44,9 24,0 9,7
Improved customer satisfaction 17,2 48,2 25,6 8,9
Other effects 0,9 0,7 1,8 96,6
Manufacturing 1)
Increased or maintained market share 24,6 41,4 26,6 7,4
Introduced products to new markets or customer groups 19,6 43,6 28,4 8,4
Increased visibility of products or business 21,6 40,3 32,0 6,0
Improved ability to respond to customer needs 19,8 41,2 27,3 11,7
Improved customer satisfaction 16,6 45,7 28,9 8,8
Other effects 1,3 0,9 2,7 95,2
Services
Increased or maintained market share 25,2 51,8 19,0 4,0
Introduced products to new markets or customer groups 24,6 45,6 22,3 7,5
Increased visibility of products or business 21,6 49,3 23,3 5,7
Improved ability to respond to customer needs 23,0 48,8 20,6 7,5
Improved customer satisfaction 17,9 50,9 22,2 9,0
Other effects 0,5 0,5 0,8 98,1
1) Including mining and quarrying, and electricity, gas and water supply.

Source: Innovation 2006, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 12.12.2008

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2006, Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations . Helsinki: Statistics Finland [referred: 23.10.2019].
Access method: http://www.stat.fi/til/inn/2006/inn_2006_2008-12-12_tau_034_en.html