Table 41. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises

Industry Size category of personnel Marketing innovations Changes to the aesthetic design or packaging New media or techniques for product promotion New methods for product placement or sales channels New methods of pricing
% % % % %
All NACE - Total 10–49 19,2 7,3 12,5 5,0 9,7
50–249 26,3 10,8 14,7 8,3 11,9
250– 42,5 19,7 25,8 17,2 22,4
Total 21,7 8,6 13,6 6,2 10,7
Manufacturing 10–49 17,9 7,8 10,9 2,9 6,8
50–249 27,7 13,4 15,3 7,8 9,3
250– 47,8 28,7 31,6 20,6 23,4
Total 21,7 10,2 13,0 4,9 8,3
Services 10–49 20,5 6,9 14,0 7,0 12,4
50–249 24,3 7,1 13,8 9,0 15,6
250– 35,2 7,6 18,0 12,4 21,1
Total 21,7 6,9 14,2 7,5 13,2

Source: Innovation 2008, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 10.6.2010

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2008, Table 41. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises . Helsinki: Statistics Finland [referred: 24.6.2019].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_043_en.html