Table 43. Objectives of marketing innovations, 2006–2008, importance of objectives, share of enterprises with marketing innovations

  High Medium Low Not relevant
% % % %
All NACE - Total Increase or maintain market share 66,3 26,5 5,1 2,0
Introduce products to new customer groups 52,7 33,9 11,2 2,3
Introduce products to new geographic markets 23,4 29,0 32,0 15,6
Manufacturing Increase or maintain market share 62,7 31,5 4,1 1,7
Introduce products to new customer groups 51,2 37,1 10,5 1,3
Introduce products to new geographic markets 24,5 35,3 31,3 8,9
Services Increase or maintain market share 69,9 21,6 6,2 2,4
Introduce products to new customer groups 54,2 30,7 11,9 3,2
Introduce products to new geographic markets 22,3 22,7 32,8 22,3

Source: Innovation 2008, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 10.6.2010

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2008, Table 43. Objectives of marketing innovations, 2006–2008, importance of objectives, share of enterprises with marketing innovations . Helsinki: Statistics Finland [referred: 16.6.2019].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_045_en.html